As I've been pushing hard on pursuing new opportunities lately and working through a handful of challenging projects, I've been pondering the question, "What is truly worth striving for?" in considering how to allocate my limited resources of time and energy.

This is the list of things I keep circling back to:

• Excellence
• Integrity
• Authenticity
• Enjoyment
• Simplicity

All intrinsic. Huh.... shouldn't be surprised with this, but it was.

Money, perks, prestige (eg, brand/title), praise.... so many of these extrinsic factors I found myself toiling over... but when I reflected, none resonated with me. They all seemed to be noise.

The journey continues :)